Develop your own vision - do not see it as a charitable exercise
Believe in the simplicity of 'assisting for a purpose' while evolving a vision. Simple things like recycling, switching off lights, support to a charity. They all help and have an impact, when these become second nature; other new initiatives will follow.
Seek ways where voluntary endeavor and community participation are offered for future development.
Maintain positive and consistent communication at all levels to get the best results for your stakeholders at both the ends.
Aim for self-reliance in implementing your social responsibility programme in the long term, as it helps in building direct line of communication, and consequently deeper relations with your stakeholders.
Seek partnerships with like-minded institutions for learning and pilots. Plan, share your ideas, gain feed-back. As with everything, your CSR ideas will work better if discussed and planned.
Select a team which has the right orientation and is willing to adapt - training must precede planning.
Plan for 'time' as a precious resource to be shared by all stakeholders. Donate resource, goods and your services to causes you want to support.
Begin with small steps, and with sure and simple ways of direct philanthropic engagement.
Share ideas and experiences with other similar endeavors - you will not have to reinvent the wheel.
Define clear accountabilities for every member and stakeholder. Also, illustrate and communicate why you have undertaken initiatives.
Strive to deliver what you have committed (walk the talk), under promise, over deliver. Whether it is a new initiative for your employees, helping a local charity, improving your recycling or a cycle to work campaign.
Define core values for the long run, as well as the work and communication strategy.
Evolve a social branding opportunity by raising awareness, setting examples and establishing standards.
Gain PR, but for positive impact; to raise awareness for a certain cause, generate interest in a charity etc. The aim should never be just to self-promote.
Be transparent. Honesty is the best policy. Once people loose trust and confidence it is extremely difficult to win back.
Embed it in your business culture and values.
Build CSR into your business and marketing strategies. Ensure your partners are right for your business and your message is clear.
Create more than one focus for your CSR, both internally and externally, it doesn’t have to cost the earth!